Why should I hire a professional photographer to photograph my home listing?
First impressions matter. And when it comes to real estate, they’re often the most important ones. When a homebuyer has a poor first impression on a home, it can be difficult—and often impossible—for them to get past. Now, with buyers primarily searching online to find their perfect home before even talking to an expert, how that home appears online has become more important than ever. In fact, according to a survey by the American National Association of Realtors, more than 90 percent of homebuyers stated that listing photos above all else captivated their imaginations and helped them to make their decisions effortlessly.
These days, it’s critical that real estate agents create listings that not only include photos but showcase the home in a way that maximizes its viewing potential. Professional real estate photos can accentuate a room’s size and design possibilities. They can find ways to take beautiful photos of that downstairs half bath that’s tricky to navigate. They know how to emphasize aspects of a home that are attractive to potential buyers—and deemphasize those that aren’t.
How do professional photos improve real estate listings?
If an online house listing has no photos, most buyers will exclude it from contention immediately. But even subpar real estate photos can hurt a home’s selling potential. Professional real estate photos make a difference.
According to some findings, real estate listings using professional photography are viewed up to 110% more than comparable listings. They sold 50% faster and 39% closer to the original listing price than similar homes without professional photos. Simply put, professional real estate photos help increase the return and overall profitability of real estate.
Realtors know that details matter when it comes to selling a home. From the way it’s priced, to the way a realtor talks about it, even down to the way it smells when potential homebuyers first walk through the door. So why wouldn’t you let a professional handle the first step in most people’s home-buying experience—the very first impression.